BRAND PORTFOLIO PERFORMANCE

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Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE
WoW	47 912	2.5%	15.8%	0.4	59 379 701	2.7%	23.0%	0.4	0.5%
MoM	208 946	23.5%	14.6%	1.4	259 210 991	23.9%	21.3%	2.3	11.8%
YTD	594 989	-17.2%	9.4%	0.7	737 165 685	7.4%	13.3%	2.3	-23.3%
MAT	2 323 457	-16.4%	9.9%	0.3	2 617 591 599	12.5%	13.5%	2	-19.2%
KAPSIKAM
WoW	14 546	5.0%	2.4%	0	12 455 281	3.9%	4.0%	-0.1	3.2%
MoM	62 724	5.5%	2.3%	-0.1	54 094 085	6.0%	4.0%	-0.1	8.3%
YTD	202 903	-19.9%	2.4%	-0.4	172 649 478	7.8%	4.1%	0	-6.5%
MAT	773 829	-13.2%	2.4%	-0.1	591 061 141	23.2%	3.8%	0.5	-10.7%
VIPROSAL
WoW	8 783	-7.1%	1.4%	-0.2	6 998 393	-7.2%	2.2%	-0.3	3.3%
MoM	42 942	8.2%	1.5%	0	34 511 126	8.8%	2.4%	0	7.9%
YTD	132 918	-34.6%	1.5%	-0.6	105 547 725	-10.2%	2.4%	-0.5	-6.9%
MAT	552 320	-31.5%	1.6%	-0.5	393 293 850	10.3%	2.4%	0.1	-10.9%
SULFARGIN
WoW	1 168	-19.9%	0.3%	-0.1	1 183 668	-21.5%	0.6%	-0.2	2.7%
MoM	6 009	5.0%	0.3%	0	6 114 826	8.6%	0.8%	0	9.4%
YTD	19 292	-27.0%	0.4%	-0.2	18 939 066	-4.7%	0.8%	-0.1	5.4%
MAT	74 581	-39.0%	0.4%	-0.3	68 195 080	-9.0%	0.8%	-0.2	5.4%
APILAC
WoW	641	-28.6%	21.7%	-7.2	531 066	-30.7%	64.0%	-8.6	-4.8%
MoM	4 358	3.1%	29.7%	1.2	3 695 009	5.8%	73.3%	1.6	-1.2%
YTD	13 286	-38.2%	28.9%	-11.7	11 066 830	-18.5%	72.3%	-5.7	-13.1%
MAT	50 499	-27.5%	28.7%	-9	39 232 154	-5.5%	71.2%	-4	-4.9%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	594 989	-17.2%	9.4%	0.7	737 165 685	7.4%	13.3%	2.3	-23.3%
KAPSIKAM	202 903	-19.9%	2.4%	-0.4	172 649 478	7.8%	4.1%	0	-6.5%
VIPROSAL	132 918	-34.6%	1.5%	-0.6	105 547 725	-10.2%	2.4%	-0.5	-6.9%
SULFARGIN	19 292	-27.0%	0.4%	-0.2	18 939 066	-4.7%	0.8%	-0.1	5.4%
APILAC	13 286	-38.2%	28.9%	-11.7	11 066 830	-18.5%	72.3%	-5.7	-13.1%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	2 323 457	-16.4%	9.9%	0.3	2 617 591 599	12.5%	13.5%	2	-19.2%
KAPSIKAM	773 829	-13.2%	2.4%	-0.1	591 061 141	23.2%	3.8%	0.5	-10.7%
VIPROSAL	552 320	-31.5%	1.6%	-0.5	393 293 850	10.3%	2.4%	0.1	-10.9%
SULFARGIN	74 581	-39.0%	0.4%	-0.3	68 195 080	-9.0%	0.8%	-0.2	5.4%
APILAC	50 499	-27.5%	28.7%	-9	39 232 154	-5.5%	71.2%	-4	-4.9%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	47 912	2.5%	15.8%	0.4	59 379 701	2.7%	23.0%	0.4	0.5%
KAPSIKAM	14 546	5.0%	2.4%	0	12 455 281	3.9%	4.0%	-0.1	3.2%
VIPROSAL	8 783	-7.1%	1.4%	-0.2	6 998 393	-7.2%	2.2%	-0.3	3.3%
SULFARGIN	1 168	-19.9%	0.3%	-0.1	1 183 668	-21.5%	0.6%	-0.2	2.7%
APILAC	641	-28.6%	21.7%	-7.2	531 066	-30.7%	64.0%	-8.6	-4.8%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
MILDRONATE	208 946	23.5%	14.6%	1.4	259 210 991	23.9%	21.3%	2.3	11.8%
KAPSIKAM	62 724	5.5%	2.3%	-0.1	54 094 085	6.0%	4.0%	-0.1	8.3%
VIPROSAL	42 942	8.2%	1.5%	0	34 511 126	8.8%	2.4%	0	7.9%
SULFARGIN	6 009	5.0%	0.3%	0	6 114 826	8.6%	0.8%	0	9.4%
APILAC	4 358	3.1%	29.7%	1.2	3 695 009	5.8%	73.3%	1.6	-1.2%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца