Update: 16.04.2025

Last week: 14 week 2025 (31.03.2025 - 06.04.2025)

Last full month: March 2025


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE
WoW 47 912 2.5% 15.8% 0.4 59 379 701 2.7% 23.0% 0.4 0.5%
MoM 208 946 23.5% 14.6% 1.4 259 210 991 23.9% 21.3% 2.3 11.8%
YTD 594 989 -17.2% 9.4% 0.7 737 165 685 7.4% 13.3% 2.3 -23.3%
MAT 2 323 457 -16.4% 9.9% 0.3 2 617 591 599 12.5% 13.5% 2 -19.2%
KAPSIKAM
WoW 14 546 5.0% 2.4% 0 12 455 281 3.9% 4.0% -0.1 3.2%
MoM 62 724 5.5% 2.3% -0.1 54 094 085 6.0% 4.0% -0.1 8.3%
YTD 202 903 -19.9% 2.4% -0.4 172 649 478 7.8% 4.1% 0 -6.5%
MAT 773 829 -13.2% 2.4% -0.1 591 061 141 23.2% 3.8% 0.5 -10.7%
VIPROSAL
WoW 8 783 -7.1% 1.4% -0.2 6 998 393 -7.2% 2.2% -0.3 3.3%
MoM 42 942 8.2% 1.5% 0 34 511 126 8.8% 2.4% 0 7.9%
YTD 132 918 -34.6% 1.5% -0.6 105 547 725 -10.2% 2.4% -0.5 -6.9%
MAT 552 320 -31.5% 1.6% -0.5 393 293 850 10.3% 2.4% 0.1 -10.9%
SULFARGIN
WoW 1 168 -19.9% 0.3% -0.1 1 183 668 -21.5% 0.6% -0.2 2.7%
MoM 6 009 5.0% 0.3% 0 6 114 826 8.6% 0.8% 0 9.4%
YTD 19 292 -27.0% 0.4% -0.2 18 939 066 -4.7% 0.8% -0.1 5.4%
MAT 74 581 -39.0% 0.4% -0.3 68 195 080 -9.0% 0.8% -0.2 5.4%
APILAC
WoW 641 -28.6% 21.7% -7.2 531 066 -30.7% 64.0% -8.6 -4.8%
MoM 4 358 3.1% 29.7% 1.2 3 695 009 5.8% 73.3% 1.6 -1.2%
YTD 13 286 -38.2% 28.9% -11.7 11 066 830 -18.5% 72.3% -5.7 -13.1%
MAT 50 499 -27.5% 28.7% -9 39 232 154 -5.5% 71.2% -4 -4.9%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE 594 989 -17.2% 9.4% 0.7 737 165 685 7.4% 13.3% 2.3 -23.3%
KAPSIKAM 202 903 -19.9% 2.4% -0.4 172 649 478 7.8% 4.1% 0 -6.5%
VIPROSAL 132 918 -34.6% 1.5% -0.6 105 547 725 -10.2% 2.4% -0.5 -6.9%
SULFARGIN 19 292 -27.0% 0.4% -0.2 18 939 066 -4.7% 0.8% -0.1 5.4%
APILAC 13 286 -38.2% 28.9% -11.7 11 066 830 -18.5% 72.3% -5.7 -13.1%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE 2 323 457 -16.4% 9.9% 0.3 2 617 591 599 12.5% 13.5% 2 -19.2%
KAPSIKAM 773 829 -13.2% 2.4% -0.1 591 061 141 23.2% 3.8% 0.5 -10.7%
VIPROSAL 552 320 -31.5% 1.6% -0.5 393 293 850 10.3% 2.4% 0.1 -10.9%
SULFARGIN 74 581 -39.0% 0.4% -0.3 68 195 080 -9.0% 0.8% -0.2 5.4%
APILAC 50 499 -27.5% 28.7% -9 39 232 154 -5.5% 71.2% -4 -4.9%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE 47 912 2.5% 15.8% 0.4 59 379 701 2.7% 23.0% 0.4 0.5%
KAPSIKAM 14 546 5.0% 2.4% 0 12 455 281 3.9% 4.0% -0.1 3.2%
VIPROSAL 8 783 -7.1% 1.4% -0.2 6 998 393 -7.2% 2.2% -0.3 3.3%
SULFARGIN 1 168 -19.9% 0.3% -0.1 1 183 668 -21.5% 0.6% -0.2 2.7%
APILAC 641 -28.6% 21.7% -7.2 531 066 -30.7% 64.0% -8.6 -4.8%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
MILDRONATE 208 946 23.5% 14.6% 1.4 259 210 991 23.9% 21.3% 2.3 11.8%
KAPSIKAM 62 724 5.5% 2.3% -0.1 54 094 085 6.0% 4.0% -0.1 8.3%
VIPROSAL 42 942 8.2% 1.5% 0 34 511 126 8.8% 2.4% 0 7.9%
SULFARGIN 6 009 5.0% 0.3% 0 6 114 826 8.6% 0.8% 0 9.4%
APILAC 4 358 3.1% 29.7% 1.2 3 695 009 5.8% 73.3% 1.6 -1.2%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand


MILDRONATE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


KAPSIKAM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 15 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #3

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


VIPROSAL


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SULFARGIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


APILAC


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе “MS of competitors” в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection “MS of competitors” in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs